Lincoln is ending manufacturing of the famed Continental sedan on the finish of 2020, simply 4 years after reintroducing the car following a 14-year hiatus. Why? As a result of People have fallen irretrievably in love with SUVs and vehicles over the previous couple of years.
As Automotive Information first reported, Lincoln will proceed to promote the automobile within the US and Chinese language markets into subsequent yr. Lincoln has lengthy been rumored to be interested by constructing autos in China however wouldn't say if it plans to shift manufacturing of the Continental there. “Sedans proceed to be necessary to the posh market in China, and we may have extra to say about our plans sooner or later,” an organization spokesperson informed The Verge on Wednesday.
The choice to tug the Continental from the US market so quickly could also be jarring, nevertheless it’s actually not shocking. Lincoln’s mum or dad firm, Ford, has already deserted all of its sedans save for the Mustang. The whole lot else that Ford now sells right here is an SUV or a truck. Lincoln has been transferring on this route, too, with the corporate saying earlier this yr that it might not make the MKZ sedan.
The Continental peaked in its first full yr of gross sales, with Lincoln promoting 12,012 of them. The corporate solely bought 8,758 Continentals in 2018, and simply 6,586 in 2019. In distinction, Lincoln bought 18,656 Navigators — the corporate’s top-tier full-size SUV — in 2019 regardless of a base worth that’s $30,000 larger than the Continental’s.
Automakers prefer to say they’ve shifted their lineups to characteristic extra SUVs and vehicles as a result of customers favor the upper journey top, the additional cabin house and added utility, and the convenience of ingress and egress. And people issues are true, however these firms additionally make far more cash on every SUV bought than they do on sedans. So even when somebody desires to purchase a sedan, the automakers are incentivized to push customers into greater autos. This has resulted in big spikes in each greenhouse gasoline missions and pedestrian deaths.
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